iGaming UX Design & CRO Agency

Our Services

360° UX & CRO Audit

Find Out Why Players Drop Off.

Our 360° Audit uncovers blind spots, breaks down behavior, and highlights what needs attention.

Explore

Experience Design

No Designer? No Problem.

We translate insights into pixel-perfect, high-performing UI.

Explore

Video UX Review

Watch a UX Expert Use Your Platform.

We record a video, going through your sign-up, verification and deposits, explaining what’s confusing and how to improve it.

Explore

What’s Holding You Back?

Best for New Brands

“I’m launching an iGaming brand.
I need a design partner.”

We create your brand identity and UI — ready for your developers to build.

Plan My Launch

“We get traffic.
Too few players sign up or deposit.”

We uncover where players drop off, explain why, and improve the journeys that drive conversion.

Find the Drop-Offs

What It’s Like to Work With Us.

Experience Design

LogicPlay designed our affiliate platform from the ground up — shaping the user journeys and building a design system that keeps development consistent.

Martin GrozevFounder

Conversion Rate Optimisation

I am extremely pleased with our collaboration on the two projects for Alphawin.bg. Modern designs, in-depth analysis, and exceptional attention to detail.

Svetoslav GeorgievCOO

3 Launched Brands

We’ve launched three brands with LogicPlay. When we’re ready for the next one, we know who to call.

Desislava HadzhinikolovaCEO

FAQ

Who do you usually work with?

We work with casino, sportsbook and affiliate teams — from founders launching a new product to established companies improving an existing platform. An in-house design team isn’t required, and we’re equally happy to collaborate with one.

When should we involve LogicPlay?

Bring us in when you are launching, redesigning, or seeing friction in registration, deposit, casino or sportsbook journeys. Early involvement usually saves the most rework.

How does the process work?

We align on the business goal, choose the right research or design scope, work in clear stages, and finish with prioritized recommendations or developer-ready files.

How long does a project take?

A focused review can take days, while a full discovery or end-to-end design engagement usually takes several weeks. The timeline is confirmed before work begins.

What will we receive?

Depending on the service, you receive a prioritized UX report, behavioral evidence, user flows, responsive interface designs, design-system components and handoff support.

How much does a project cost?

Pricing depends on the platform, number of journeys, available data and delivery scope. After a short call, we provide a clear fixed or staged offer.

Is it safe to share our analytic data with you?

Yes. We work with the minimum access needed, follow agreed data-handling rules and can sign an NDA before receiving access.